Yuppie! It’s Amsterdam Fashion Week (AFW) and Amsterdam is again a fashion destination. Catwalks, art, museums, photo exhibitions, fashion movies and parties are on! You have one week to get a shocking dose of glamour and get an insight of the fashion business during the numerous presentations and lectures. The AFW starts on the 25th and closes on the 29th, meeting the growing demand by introducing the AFW DOWNTOWN. The program runs for 9 days and includes many open for the public events, organized with museums, shops and clubs. Although its international character, the platform is dominated by local designers, who can find visibility and networking and reveal their true talent. Since the AFW started in 2004, the event has gone through many changes. Except the catwalks presentations, the programme supports many projects with focus of the development of the Dutch fashion industry such as AFW Business Programme, The Green Fashion Competition, Fashion Week LAB and Lichting. The projects include workshops for designers, networking and training sessions as result of the collaboration between AFW and local businesses and companies within the creative industry sector such as Syntens, AIM and Made-BY. All the projects give a great opportunity for designers and entrepreneurs. But this is not all! AFW goes digital! Besides following the event on Facebook and Twitter, the introduction of Whatser app allows you to follow the hot spots of the DOWNTOWN program and stay tuned of the upcoming events at any time. When social media celebrates fashion, it is one unforgettable party!
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